About Us
We are travellers too, and because we like our information easy to access and as clear as possible, we want to set the same standards for you too.
Our Mission
To make it much easier for visitors to experience and explore Ho Chi Minh City by using our material to plan your day. Whether you're doing a day trip in a particular district or planning a foodie week, you can use our category buttons like these below as a guide to get what you want. All these ultimately, done to benefit local businesses operating independently in the city.
What is SAU?
SAU stands for shareable, authentic and useful. It’s also the number six in Vietnamese.
Explore urban life in Vietnam through our six-image storytelling format called SAU. We bring shareable information, authentic stories and useful insights provided by locals and long term residents of Ho Chi Minh City, also known as Saigon, in a customisable and easy to navigate format which allows you to build your own experiences in this city. Whether you’re looking for the best places to find a good local breakfast, or identifying the different types of herbs on your plate, or wondering how you can spend a weeknight in one particular district through our curated experiences, you can find them all here at SAU, six images at a time.
Started in 2023 by a team of locals and long term expats in Saigon, SAU is an independent project and self-funded. Having said that, we’re open to working with brands and businesses who are looking to explore our format in telling your stories. Feel free to contact us on our social media pages or email [email protected].
Created by
SAU Content Team
Production
SAU Content Team consists of young Vietnamese creators working with experienced media professionals, and is a project by mothpeople, a storytelling collective based across southeast Asia.